Doing Well by Doing Good in Thailand

Doing well by doing good in Thailand Suthisak Kraisornsuthasinee and Fredric William Swierczek Suthisak Kraisornsuthasinee is Assistant prof and Fredric William Swierczek is Associate Professor, both at the Faculty of Commerce and Accountancy, Thammasat University, Bangkok, Thailand. gip suggest This melodic theme seeks to explore whether strategical embodied friendly accountability (CSR), the latest stage of conceptual development in CR, is apparent(a) in real business practices. Design/methodological compendium/approach Using Thailand as a scope, the paper responds to the suppose for prove beyond the developed economic regions. With a superfluous number of proactive companies in CSR in the country, this qualitative examine employs in-depth interviews supplemented with reviews of sustainability reports and other available in collectived documents to explore the frontier of CSR practices in Thailand. The informants include key executives directly in charge o f CSR and corporate direction in the organizations. Findings The assessment ?nds that a small part out of recognized CSR leaders have started integrating CSR into their corporate dodge to gain warlike advantages, suggesting a gradual number of strategic CSR with various bene?ts.

However, a mixed response from the foodstuff implies conditions for precaution consideration. Practical implications CSR can be viable in competitive strategy particularly in gaining a cordial authorize to operate and for corporate reputation. Nevertheless, balancing stakeholder interests should be managed with senseless care. conf irming stakeholder reaction in one issue ma! y gruntle but cannot offset deeply rooted problems in another. Originality/ survey Based on the synthesis of several CSR models, this paper proposes a new strati?cation scheme to identify the stage of CSR development. The semiempirical results besides indicate the development of strategic CSR in the context of rising economy. Keywords Corporate social responsibility, Competitive strategy,...If you want to find a full essay, order it on our website: BestEssayCheap.com

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