Aqualisa

Aqualisa Quartz: Simply a Better Shower enigma rumor: Aqualisa has invested three years and € 5.8 Million in panoptic R&D, human resources, and patents to create a breakthrough exhibitioner down called Quartz, which has precisely failed to create enough noise in the market upon launch, resulting in weak sales. Aqualisa Quartz is an innovative product that has successfully integrate technology, aesthetics and consumer fri hold onliness all in star to create a breakthrough in the UK shower market, which is plagued with sharp-worded problems such as gravity fed plumbing. However, despite be a very successful product, the Quartz has not been qualified to juggle the markets imagination as envisaged by the Aqualisa Management. recommendation: In order to generate short name sales, and sire its market position in the long run, Aqualisa involve to re-design its marketing strategy to address problems with plumber buy-in, inadvertent cannibalization of its so me other products and consumer willingness to embrace the Quartz.

To address the issues mentioned above, Aqualisa should design a multi-phased/multi-pronged strategy, which initially concentrates on targeting the Plumbers in a flash for the set-back year, and in the following year afterward re-evaluating the strategy, start targeting the end consumer alongside plumbers to make the product mainstream. fit in to the figures in designate 6, the highest number of number units sold in the UK shower market is through Trade shops which account for 47% of the total sales. Consequently, the primary consumer (of the trade shop) is the plumber, who works for d! evelopers, showrooms, contractors or directly for consumers. assumption the high propensity of sales through plumbers, and the time come on aspect of Quartz, Aqualisa should strengthen its relationship with the plumbers and create marketing programs that specifically targets this group of intermediate customers. To create a buy-in among the plumbers, Aqualisa should consider prove 3, where the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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