Case Study Example

SUMMARY OF IMPORTANT FACTS: Orange Clockworks Company (OCC) is losing its grip on the alarm measure market. Sales leveled in 1980 after a steady increase. Sales gain since vomitped by $1 trillion after a peak of $17.5 million. The agent for the gross tax income drop is a trend away from alarm pin grass to clock radios. OCC did not become aware of the trend until it had affect sales significantly. The marketing manager blames the lost sales on the little marketing budget and drop of research and victimization by manufacturing. The manufacturing manager blames marketing for not understanding their customers to envision their unavoidablenesss. A microcomputer was purchased in 1980 to do basic chronicle and armory way. The computer outline was never expanded into an data system to support and keep management informed. Mr. J. L. Pelzer is the president of OCC and the grandson of the founder. He and his family straightway control approximately 80 percent of the firms stock. line of work The companys managers have been light in terms of their product line. They have failed to realize the enormousness of keeping up with their customers needs and providing products to act as those needs.

The primary reason for this failure to satisfy the customers needs seems to be a lack of communication among the managers and the lack of a solid information system. ANALYSIS at that place are two basic ways to solve the management problems - (1) get refreshing managers or (2) improve the existing managers by an educational program. (1) The primary(prenominal) advantages of replacing t wo or more(prenominal) vice-presidents (and! perhaps other refuse managers) are: A. The action would be quick and decisive. It would impress completely OCC managers with the seriousness of the problem and the intention of Pelzer to solve it. 2 B. substitution could be very thorough. Everyone who is deficient could be replaced. Pelzer could start with a completely improved team of managers, without the need for retraining. Getting entirely new managers does...If you want to get a full essay, roll it on our website: BestEssayCheap.com

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